Chipped Polish

Not Famous. Don’t Wanna Be.

Featured Post

Pay equality

Posted by Lizzie on Sep-5-2008

There’s a lot of talk about women’s issues this election cycle. Thanks to Hillary Clinton, and now Sarah Palin, we’re back in the spotlight. In that vein, Congress is pressing for a revote on the Lilly Ledbetter Fair Pay Act, which failed to pass previously. McCain has come out again it:

“I am all in favor of pay equity for women, but this kind of legislation, as is typical of what’s being proposed by my friends on the other side of the aisle, opens us up to lawsuits for all kinds of problems,” the expected GOP presidential nominee told reporters. “This is government playing a much, much greater role in the business of a private enterprise system.”

I’ve recently engaged in a half-hearted IT job search - in anticipation of my eventual graduation from the Tech program. There seems to be a little available, but I’ve heard that women are not treated favorably in the IT industry. It would please me, and thousands of other women, tremendously if this actually became law. Would I know that my male counterparts were making more than me? Probably not. But this act would give me recourse should I find out about a pay discrepancy after the fact. As a woman hoping to work in a male-dominated field, I would feel just a little better knowing I had a safety net.

There was some talk that this law isn’t necessary. I beg to differ. I worked with a company (unrelated to the tech field) that cut me a mystery check. When I inquired to what the purpose of the check was, I was told that it was to make up for a pay difference between me and my male counterparts. I had no idea that the men were making that much more per hour than I was, but there was a lawsuit and the settlement agreement was that this company would pay the hourly difference to each female for whatever period of time they agreed to (I think it was 3 months, even though I’d been there for over a year at that point). I left that company not long afterward, but my eyes had been opened. The reasoning for the lower pay was that women are mothers and so are prone to miss work because of their sick children. Men, on the other hand, are more reliable and should be rewarded. Really?

At a time when a major political party has nominated a self-proclaimed “hockey mom” to be vice president, there should be no more “she should get less because she’s a mom”. This woman is seeking a job while parenting 5 children (and potentially helping parent a grandchild) so the reason listed above would apply to her and her pay should be cut significantly. Right? No. Wrong. Her husband will be able to tend to the children while she runs for office and he can tend to the children while she continues to govern Alaska (except that he’s got a full-time job plus an extra job on the side in the summer, but that’s not this issue). It’s only fair that the rest of American women enjoy the same equality in pay as the women who govern them.

Sphere: Related Content

Oct
27

It’s Up, It’s Down… What’s Going on Here?

Posted by Lizzie in SEO, keywords, work from home 

There’s a lot of noise around the ‘Net about Google’s update. No matter how many people say “Oh well, Google doesn’t matter…” you still can’t avoid the “The update is REAL now!”. I would be completely remiss if I didn’t jump on the bandwagon.

Actually, that’s not true. I’m not doing it because I want to be on the bandwagon. I’m writing about it because two of my blogs jumped in pagerank. One of the went from 0 to 3. Of course, I get no money from that blog, but that is not the point. This blog has gone from N/A to 2. I’m not really certain what all those datacenters are and which ones are important, but mostly I’ve got a 2 here and I’m happy with that.

Of course, reading about everything that’s been going on has made me think about what Google’s doing and what its motives are. Then I catch myself and wonder “Why do I care?” The simple fact is that it’s incredibly interesting to see all of the theories going about on the ’sphere. All the SEO guys and gals have decided that this is happening because of paid links or because of links that aren’t relevant to topic or because of really long blogrolls. I’m not so sure about that. The paid links I can get, but the links on blogrolls and to sites that aren’t completely relevant… Hmmmm.

So I did some surfing and did some completely unscientific analysis. Jon Swift has a very popular political blog and he links to anyone that links to him (to an extent: no porn or spammers). Some of his links aren’t relevant at all. And his links list is unbelievably long. Yet, his PR went up. My own political blog doesn’t have any paid links, but the links list is long (so long that I’ve split it in two categories) and that blog just got a Google juice injection- from 0 to 3. I link out a lot to other sites, as well. For instance, if I come across a quiz or article I find fascinating I’ll link to the site where I found it (as “H/T”: Hat Tip). I don’t worry about anchor text a whole lot over there because the sites I frequent from there don’t care about anchor text. I’ve seen other blogs (that I have on my other blogroll) go up in PR, too. None of them sell links, but they all link out frequently. As a matter of fact, it’s polite on that side of the blogosphere to use “H/T” or “Via” when something interesting is found through or on another blog (this is why I think it’s strange that this end of the ’sphere doesn’t do that). And that side of the blogosphere- the side that doesn’t use specific anchor text to link, though they do link heavily- doesn’t seem the least bit effected by the Google Smack.

I think this has everything to do with using keywords and phrases as anchor text. I mentioned on the forum today that I believe Google doesn’t care if I link “Check this out” but would care if I linked “the best mesothelioma site on the net”. See what the anchor text is in those examples? I think that Google is getting sick of seeing that kind of keyword rigging. Not so much the linkage, which doesn’t matter to some SEO experts, but the anchor text.

I haven’t really been all over the blogosphere looking to see if anyone shares my theory. I have seen a lot of thought about paid links and how to make them not look like paid links (by inserting “nofollow”, mostly). I haven’t seen anything linking the anchor text to the Smack Felt ‘Round the ‘Sphere™ and that kind of confuses me. I could get paid to write “This is the best site ever!” with a link to where ever. How would Google know it was paid? They wouldn’t, because the anchor text for that link is “This”. Now, if I wrote “Gambling Made Easy is the best site ever!”, well, Google’s going to raise an eyebrow and even, maybe, check that anchor text against other sites. And WHAMMO! Smack to the back of the head.

Perhaps someone needs to reconsider the importance of keyword anchor text as well as PR. I mean, if anyone is worried. Personally, I’m just going to keep on with whatever I’m doing. I’m still more concerned with PVs than PR. So, it’s all good in my world.

P.S.

I’m so over the drama. Good grief, I’m going back to politics. With politics the drama makes a lot more sense.

Sphere: Related Content




Related Posts

  • What’s That Code in My WordPress Header?


    1. Deb (1 comments.) Said on October 28, 2007 @ 4:13 am:

      Hi Lizzie, good post. There’s been too much on google PR lately. If there’s nothing much I can do abt it, just wait and see.