I Finally Found an SEO Glossary

There’s a lot of buzz around the blogosphere right now about Google and the Big Smackdown (that seems to be ongoing at this point). Many people are concerned and rightfully so. Many of the blogs that are feeling the pinch are blog from which people make a living- the money for which comes from paid posting. With a little knowledge and planning, though, blogs and other websites can continue to be profitable even while following Google’s rules.

One of those ways is through white hat SEO. What is that? According to Apogee Search, which has an extensive glossary on terms related to Search Engine Marketing, white hat refers to those who believe that manipulating search engine rankings is unethical. Basically, that means following all of Google’s rules down to the dot at the end of the last sentence. Buying and selling links would not fall into this category. Neither would keyword stuffing. White hat SEOs take the time to learn all of the “ethical” ways to rank well in search engine searches and so probably won’t fall victim to a Google slap. It takes more time to rank, but theoretically once they do rank they’ll rank well.

Apogee Search offers a service to help webmasters get the best and most solid ranking possible. They will help you get to the top of the SERPs and make more money. If you’re overly worried about what Google is doing right now, they can help ease your mind and get you solid results.

One of the features of their site is their SEO glossary. When I first started learning about SEO and SEM, I felt really lost because of the jargon on a lot of the blogs that talk about this kind of thing. I spent a lot of my time trying to figure out definitions of such things as CPC (Cost Per Click) and ROI (Return On Investment). These are common terms in SEO and SEM, so I was seeing it a lot. Because I’m still new and still a little lost, this glossary has helped me define other terms and get a better grip on what I’ve been reading. I think that anyone interested in monetizing their site should go to that glossary and make familiarize themselves with the terms listed there.

The Apogee Search website also has a resource page that is extremely useful for anyone like me. And best of all, it’s FREE! But if you have the resources, hiring them to do the optimization would probably be better. Learning this stuff is so time consuming and takes away a lot of the joy of blogging. Why not let someone do the hard stuff for you while you do the fun stuff? It’s a win-win.