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Pay equality

Posted by Lizzie on Sep-5-2008

There’s a lot of talk about women’s issues this election cycle. Thanks to Hillary Clinton, and now Sarah Palin, we’re back in the spotlight. In that vein, Congress is pressing for a revote on the Lilly Ledbetter Fair Pay Act, which failed to pass previously. McCain has come out again it:

“I am all in favor of pay equity for women, but this kind of legislation, as is typical of what’s being proposed by my friends on the other side of the aisle, opens us up to lawsuits for all kinds of problems,” the expected GOP presidential nominee told reporters. “This is government playing a much, much greater role in the business of a private enterprise system.”

I’ve recently engaged in a half-hearted IT job search - in anticipation of my eventual graduation from the Tech program. There seems to be a little available, but I’ve heard that women are not treated favorably in the IT industry. It would please me, and thousands of other women, tremendously if this actually became law. Would I know that my male counterparts were making more than me? Probably not. But this act would give me recourse should I find out about a pay discrepancy after the fact. As a woman hoping to work in a male-dominated field, I would feel just a little better knowing I had a safety net.

There was some talk that this law isn’t necessary. I beg to differ. I worked with a company (unrelated to the tech field) that cut me a mystery check. When I inquired to what the purpose of the check was, I was told that it was to make up for a pay difference between me and my male counterparts. I had no idea that the men were making that much more per hour than I was, but there was a lawsuit and the settlement agreement was that this company would pay the hourly difference to each female for whatever period of time they agreed to (I think it was 3 months, even though I’d been there for over a year at that point). I left that company not long afterward, but my eyes had been opened. The reasoning for the lower pay was that women are mothers and so are prone to miss work because of their sick children. Men, on the other hand, are more reliable and should be rewarded. Really?

At a time when a major political party has nominated a self-proclaimed “hockey mom” to be vice president, there should be no more “she should get less because she’s a mom”. This woman is seeking a job while parenting 5 children (and potentially helping parent a grandchild) so the reason listed above would apply to her and her pay should be cut significantly. Right? No. Wrong. Her husband will be able to tend to the children while she runs for office and he can tend to the children while she continues to govern Alaska (except that he’s got a full-time job plus an extra job on the side in the summer, but that’s not this issue). It’s only fair that the rest of American women enjoy the same equality in pay as the women who govern them.

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Jul
08

Finding the right Keywords

Posted by Lizzie in SEO, keywords, work from home 

I have found a fabulous site that references ways to find popular searches of the day.

What People Search For- Most Popular Keywords

By Danny Sullivan | May 26, 2006

Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? A number of major search engines provide a way to glimpse into the web’s query stream to discover the most popular search keywords or topics.

Then he goes on to give you a list of ways to check popular search engines for their keywords.

Google Trends the best. Simply because they provide an awesome graph to show you how keywords are faring throughout the day.

Click on one of the terms to the left of the graph and Google will show you how popular that particular search term is for that part of the day.

I clicked on “the bronx zoo star” because I was considering doing a post on that subject. As you can see from the graph Google has declared that particular term “Spicy”. Now if you click on the number 1 search term, “ufc 73 results”, you’ll see that it’s “Volcanic”.

Below the graph you’ll find the most popular news articles and blog posts regarding whichever search term you’ve chosen. And below those results you’ll find generic web results. As you can tell by the way the page is laid out, news and blogs are the most popular hits among Google search users.

Of course, for variety you could use all the keyword search options provided on “What People Search for”.

If you’re curious about the keywords you’ve chosen then try Google AdWords Selector tool. You can enter the keywords or enter the url of an entire site to analyze the keywords. One of my sites turns up “marriage” as the most popular keyword. Google suggests I buy AdWords based on that term. Interesting.

So, for those using SEO and keywords to drive traffic, I suggest utilizing Google and other keyword tools to help you in your efforts. Don’t forget to stop over at Searchenginewatch.com to get more tips and hints.

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