Finding the right Keywords

I have found a fabulous site that references ways to find popular searches of the day.

What People Search For- Most Popular Keywords

By Danny Sullivan | May 26, 2006

Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? A number of major search engines provide a way to glimpse into the web’s query stream to discover the most popular search keywords or topics.

Then he goes on to give you a list of ways to check popular search engines for their keywords.

Google Trends the best. Simply because they provide an awesome graph to show you how keywords are faring throughout the day.

Click on one of the terms to the left of the graph and Google will show you how popular that particular search term is for that part of the day.

I clicked on “the bronx zoo star” because I was considering doing a post on that subject. As you can see from the graph Google has declared that particular term “Spicy”. Now if you click on the number 1 search term, “ufc 73 results”, you’ll see that it’s “Volcanic”.

Below the graph you’ll find the most popular news articles and blog posts regarding whichever search term you’ve chosen. And below those results you’ll find generic web results. As you can tell by the way the page is laid out, news and blogs are the most popular hits among Google search users.

Of course, for variety you could use all the keyword search options provided on “What People Search for”.

If you’re curious about the keywords you’ve chosen then try Google AdWords Selector tool. You can enter the keywords or enter the url of an entire site to analyze the keywords. One of my sites turns up “marriage” as the most popular keyword. Google suggests I buy AdWords based on that term. Interesting.

So, for those using SEO and keywords to drive traffic, I suggest utilizing Google and other keyword tools to help you in your efforts. Don’t forget to stop over at Searchenginewatch.com to get more tips and hints.